Today I decided it would be a great idea if I began doing some further research into my audience and the current market within the music industry. I decided I should try and collate some information on the different opinions from the market on what they like within music and music videos in order to decide what decisions I should make in future. I used a well known free of charge Survey site called SurveyMonkey. This site allows you to create professional like Survey's quickly and publish them efficiently and effectively.
When creating the survey I knew it would be crucial for me to ensure that I collected to correct type of data. I needed data that would assist me in making my music video and information that could generate new ideas that I could perhaps take with me and re-create within my own production, below I have shown the different questions I have asked, as well as the answers I received that I feel are helpful.
The graph above shows the different types of age groups that took part in my questionnaire, as you can see the majority of my survey partakers are under the age of 18, with some falling into the 18-20 category, with my Nan's making up the final two partakers in this case.
The question I asked to get the results that are shown above was "How often do you watch Music Videos?" - As you can see the majority of people do watch videos at least Sometimes, with a good percentage of people watching them Often. A small chunk of the asked watch videos Always, with the small remaining answers making up the Rarely and Never category.
The question above was the following "Do you know of Olly Murs?" - The results of this question make for very positive reading, my band, despite being fairly unknown on a mass scale are know hugely by people of the under-18 age group. This means that people will have a good knowledge of the band and will be very interested on this band.
The pie chart shows that people in general like music videos to carry a plot rather than have videos that have no real storyline, this is something that I feel I should consider of high importance when creating plans for my music video, generally people would prefer it to be in the format of a short story through the format of a music video.
The final question I have asked that I believe the information is worth sharing is shown above. I asked my audience what there favourite type of music video is, half of the people who I got information and opinions from believe that Music Videos that are relevant to the lyrics are more enjoyable than music videos that aren't, a quarter of the people enjoy no lyric reference and the remaining quarter prefer the video have having some reference to the lyrics.
I believe that having collected this audience information that I can begin to form a stronger opinion and begin to collect ideas on what could and could not work for my music video. I think that having peoples opinions that are relevant to my production in the way that alot of my asked audience were people who know of Olly Murs and enjoy music video's that carry a plot and are relevant to the lyrics, this is something that is crucial. Having relevant audience feedback rather than irrelevant audience research is something that could make the difference between forming a good music video and creating a production that creates the incorrect effect when it is completed.
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