Lyric Analysis

Today I began looking into the deeper meaning of my song 'What A Buzz' By 'Olly Murs'. I began listening to the song and starting to think about what each line means, the song itself brings a very obvious meaning in the way it tells the story. I have embedded the song below for you to listen to whilst I analyse the lyrics.

 

The lyrics are shown above, he starts by mentioning the fact that he is on a date with what we can imagine to be a female. He states that he is laughing like a lunatic at everything she says, this shows the nervousness of the first date and the fact that the vibe in the video would be upbeat and vibrant rather than slow and romantic. 'My Cheeks Are Going Red', he clearly feels nervous around her, this woman must be highly attractive and have an aura around her that would make him feel this way.

The song also makes several references to wine, this is something that I feel could be interpreted within my video and could be used to produce shots and cuts of the couple drinking wine and enjoying themselves together. During the lyrics, he makes it clear that they are sat at a table with a waiter nearby, for this I must use a restaurant scene in order to tell the story through the shots. This is something that I will look into through my research into locations for my production.

The song itself remains upbeat and produces a happy feel throughout, for this reason I feel I need to ensure that the actors I select remain laughing, smiling and looking like they are having a real happy time. The vibe for my music video needs to be bubbly in order to suit the song and represent the type of personality my artist brings to his own music videos and himself as a person.

Track Choice

Today is the day that I have decided to finally sit down and try and choose which of the many great tracks I have pondered upon that I want to use in my production. I have spent the past few hours listening to Olly Murs's new album 'Right Place, Right Time'. I have been judging the different tracks on the compatibility to a music video, what I mean by this is I have been rating the different tracks and selecting the tracks I feel have the correct hook and the correct beat to fit a production of my potential standard.

I had narrowed it down to two seperate tracks, as shown below.

1. Olly Murs - Army of Two

 

2. Olly Murs - What a  Buzz



After going over the option of both song's I have decided I would much prefer to create a music video for choice #2 - What A Buzz. I have come to this decision by concluding a number of different things, I personally feel that within my music video I would like the chorus to be a product of a Lip-Sync, I feel that this song would allow this to be done very well as the Chorus and Verses are clearly separated. I also feel the upbeat and happy style of the song would allow myself to use different clips over-laid on the track and it suit it well. However with Army of Two I feel it is of more a type of song that isn't as related to the lyrics in terms of a video and would be best suited with a Lip-Sync throughout which is not the product I wish to produce. I also feel very happy that What A Buzz as a track is a reasonable length, not to short, not to long at 3:10. This will give me enough time to produce something of high quality and show a variety of different camera techniques, as well as editing skills throughout the production, without over-doing it.

Research Into Similar Products (Videos) IC

Audience Background Research

Today I decided it would be a great idea if I began doing some further research into my audience and the current market within the music industry. I decided I should try and collate some information on the different opinions from the market on what they like within music and music videos in order to decide what decisions I should make in future. I used a well known free of charge Survey site called SurveyMonkey. This site allows you to create professional like Survey's quickly and publish them efficiently and effectively.

When creating the survey I knew it would be crucial for me to ensure that I collected to correct type of data. I needed data that would assist me in making my music video and information that could generate new ideas that I could perhaps take with me and re-create within my own production, below I have shown the different questions I have asked, as well as the answers I received that I feel are helpful.



The graph above shows the different types of age groups that took part in my questionnaire, as you can see the majority of my survey partakers are under the age of 18, with some falling into the 18-20 category, with my Nan's making up the final two partakers in this case.

The question I asked to get the results that are shown above was "How often do you watch Music Videos?" - As you can see the majority of people do watch videos at least Sometimes, with a good percentage of people watching them Often. A small chunk of the asked watch videos Always, with the small remaining answers making up the Rarely and Never category.

The question above was the following "Do you know of Olly Murs?" - The results of this question make for very positive reading, my band, despite being fairly unknown on a mass scale are know hugely by people of the under-18 age group. This means that people will have a good knowledge of the band and will be very interested on this band.

The pie chart shows that people in general like music videos to carry a plot rather than have videos that have no real storyline, this is something that I feel I should consider of high importance when creating plans for my music video, generally people would prefer it to be in the format of a short story through the format of a music video.

The final question I have asked that I believe the information is worth sharing is shown above. I asked my audience what there favourite type of music video is, half of the people who I got information and opinions from believe that Music Videos that are relevant to the lyrics are more enjoyable than music videos that aren't, a quarter of the people enjoy no lyric reference and the remaining quarter prefer the video have having some reference to the lyrics.

I believe that having collected this audience information that I can begin to form a stronger opinion and begin to collect ideas on what could and could not work for my music video. I think that having peoples opinions that are relevant to my production in the way that alot of my asked audience were people who know of Olly Murs and enjoy music video's that carry a plot and are relevant to the lyrics, this is something that is crucial. Having relevant audience feedback rather than irrelevant audience research is something that could make the difference between forming a good music video and creating a production that creates the incorrect effect when it is completed.