Mood Board

Today I decided it would help my long term task of creating a succesful music video if I really got to know more about what the artist of my chosen song was really like. I wanted to get to know more about the background of this type of music and the common conventions within an artist such as Olly Murs and the type of social scene they fall into, this will help me to create a more authentic product based on the song I am using. In order to do this I decided I would store my ideas and thoughts in the form of a Moodboard. I used a special site called Vuvox that allows users to cut and layer images in order to create a very smart look as shown below -

I feel that doing this has really helped me to understand the type of look and effect I need to aim to achieve within the music video with my song, 'What A Buzz' by 'Olly Murs'. I have realised that a band such as this falls into the pop genre, it will appeal to a young teenage audience and widely within females. I will use this information to try and create a more realistic music video for the song I have chosen.

Artist Background

Today I decided that I would do some more research on the Artist I have chosen to use for the track to be used for my music video. I have chosen Olly Murs. During the research I went through I decided it would be a good idea to collect information in the form of a PowerPoint. Below is what I came up with in the time I spent researching.


I believe that in doing this research and collecting it I have offered myself an invaluable source of information that can be used in future to better my prospects of creating the type of product in a music video that would achieve higher grades and a better level of authenticity for my own personal sake.

Album Choices

Olly Murs - Right Place, Right Time

Oliver Stanley "Olly" Murs (born 14 May 1984) is an English singer-songwriter, musician and television presenter. Murs rose to fame after finishing as the runner-up in the sixth series of The X Factor in 2009. He is currently signed to Epic Records in the United Kingdom, Columbia Records in the United States, and Syco Music. In November 2012 Murs released his third album Right Place Right Time and so far has released two singles from it, the first, "Troublemaker" which became his fourth number one and the second "Army of Two" which reached number twelve.




The Apples In The Stereo - #1 Hit Explosions

The Apples in Stereo, are an American indie rock band associated with The Elephant Six Collective, a group of bands also including Neutral Milk Hotel and The Olivia Tremor Control. The band is largely a product of lead vocalist/guitarist Robert Schneider, who writes the majority of the band's music and lyrics. #1 Hits Explosion is a greatest hits compilation album by The Apples in Stereo. It was released on September 1, 2009 by Yep Roc Records. The album culls songs from various LPs and EPs released by the band between 1995 and 2007.



The Enemy - Streets In The Sky

The Enemy (The Enemy UK in the United States) are an English indie rock band formed in Coventry in 2006). The band's debut album We'll Live and Die in These Towns (2007) went straight to Number 1 in the UK Albums chart on release. Their second album Music for the People (2008) went to Number 2 on the UK Albums chart. The Enemy announce that work had begun on their 3rd album and had around 30 songs already written. They revealed the album was set to be released around late spring 2012, and also revealed that they had returned to their more original style of debut album 'We'll Live And Die In These Towns'. The band have signed to the Cooking Vinyl record label, working with original manager John Dawkins and new album producer Joby Ford (The Bronx). 

My Favourite Music Video - Textual Analysis

Chemical Brothers - Galvanise

The Chemical Brothers released there hit single Galvanise in February 2006, directed by the knowledgeful team of Adam Smith / Colonel Blimp the single remains one of there best selling and most succesful singles in the bands history. The Hip-Hop, Big Beat genred song offers a brilliant viewing for the audience and aswell as a very catchy and memorable song to go with it.

There is no real relationship between the visuals and lyrics some might say, the lyrics talk about being ready for everything and wanting to go out and seize the day, to be galvanised for the day, this is shown in the line - 'The world is holding back, the time has come, to galvanise'. In terms of the visuals it shows a young male up late at night after his father has fallen asleep, he applies facepaints and goes to meet his friend in the darkness of the night, all with facepainted as shown to the right, they patrol the streets as a gang, ready for whatever may come there way. So in some respects you could claim the lyrics and visuals have some relationship, in others you main claim that the visuals are simply to tell and intice a seperate story.

 In terms of the actual music there is not any relationship at all between that and the visuals, the editing is suited to the visuals, as is the beats, this backs up my thinking that the visuals are just there to entice the audience and tell a seperate story. The artist of the actual song is not shown within the visuals, this means that The Chemical Brothers don't really like to portray a star image within the video, but prefer to use a method of disjuncture to entice the audience and grab there attention. The screenshot to the left shows a screen with in a screen, this helps to tell a story and set the scene, it shows football being shown on the TV

The video itself doesn't really include any intertexuality, it is a simple video that follows the night of a young group of males patrolling the night street, also, the band not performing in it, the young actor help to tell a story of life as a youth and the different situations different people, from different background are exposed to. The adventurous, fast pace video and beat, with the Galvanised type lyrics are what make this video.

 

Chemical Brothers - 'Galvanise' from Richard Simpson (Music) on Vimeo.

Andrew Goodwin - Dancing in the Distraction Factory

The History of Popular Music - Timeline

Three days ago, Mr Henton put our media group into seperate groups of 3's, we were each allocated a decade from the 1950's onwards, I was allocated the 70's, alongside Ryan Swannel and Larrisa Martin. We had to produce an a2 size sheet of paper that had information on the growth of technology and music throughout the years. We had to include different ways to listen to music, best selling artists, singles and albums.

The video below shows all the different sheets put into a timeline order -

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I believe in doing this activity it has allowed myself aswell as other members of the class to split the workload, but still get the same amount of information onboard. I have been able to see how technology as well as popular music has changed over the years.

Research Websites

Today our tutor introduced us too a new range of websites that could help to expand our current knowledge of the world of media and music video's. He took us through the three different sites that he felt we should know about and showed us how they work and what they have to offer in terms of content and ease of use.

Below I have included links, images and a brief description on all three sites, click titles and logos to visit websites:

BEMUSO.COM

This website is a very innovative site that offers new unsigned artists the ability to make it big within the music industry without actually needing to have the backing of a record label and the music industry as a whole. It specalizes in offering future stars information on different aspects of the music industry, producing, editing and releasing, and the best way to get the artists name out there and make it within the industry.

PROMONEWS.TV

Celebrating the best in music video creativity, daily updates of music video news and information, links to high quality video files, and its ever-expanding archive – Promo News is the first stop for everyone who loves music videos, and everyone who makes music videos.

It’s where to find new work in music video, the stories behind the making of the videos, the most exciting new music video makers, and lots of production and crew information – from mainstream pop promos to low budget creative gems – every day.

If you would like to submit music videos and other work for possible inclusion on Promo News, email david@promonews.tv.

HUB.TV

Established in 2002, Hub are ahead of the curve in creating and delivering superior quality video production solutions for the digital age. We know how emerging multimedia platforms can be best optimised for the needs of your project, and have earned ourselves a solid reputation as the go-to production company for major broadcasters and independent brands alike. Quality content is at the heart of our business and we strive to produce polished work that is rich in value. Design-led and brand aware, we understand the requirements and restraints of a constantly evolving media environment, translating this into intelligent and intuitive work that exceeds expectations and drives brands forward.

UNSIGNED.COM

Unsigned.com is dedicated to providing independent Artists from solo, trio to bands, the best outlet possible to be heard globally on the Internet. Just as important is our goal to provide you, the Artists, with a new revenue and distribution model for your music. Unsigned.com is owned by First Beat Media Inc., an online entertainment media company that is committed to being the best source of information to discover unsigned artists. Our dynamic team of independent music junkies, from around the world, have an ear for the underground and new exciting sounds. We are always listening for fresh sounds, bands or artists that really have the potential to become something big. We have developed this website with you in mind.

I believe that this activity has actually helped my knowledge of different aspects within the music industry, it has helped for my understanding of different types of artists and