Evaluation #2

How effective is the combination of your main product and ancillary texts?

My Audience - In order to get a range of views on my combination of products I decided to ask some fellow media students for their thoughts on my work, from asking this I recieved a large amount of positive feedback, this can been viewed in the quotes below -


"I like the consistancy that you've applied throughout the products, it really suits your artist!" - Jose Cassidy

"The mise-en-scene used throughout is consistant and represents the artist perfectly, good job man!" - Pav Dhillon

"I really like the music video and the magazine advertisement, I just feel that the inside of the digipak has something missing!" - Lauren Head



Music Video - Within my music video I tried to keep the locations modern, chic and very up to date, in the same way Olly Murs presents himself and his videos. I also tried to really put a lot of thought towards my costume design and have come up with a look that I believe sums up the class and gentlemanly type look that Olly sports in his videos. The plot of the video is focussed around a first date and is a very upbeat and vibrant love video.

Digipack - My Digipack was designed with a lot of the common conventions in mind, so including a picture that would represent Olly Murs as a person was important, I decided to have a highly edited photo of my actor in order to try and get the professional look and try and make it look as if it was actually Olly Murs. I opted for him to be wearing a suit to keep the consistancy with the costume design and I went for a smooth mix of grey, blue and black fonts that complimented eachother well.

Outside of my Digipack

Inside of my Digipack

Music Magazine Advertisement - My music magazine advertisement again sports the representation of the artist, I chose to go by the convention of doing this throughout my products in order to have something that an audience can recognise and relate to an individual, in this case Olly Murs. 

Combination - I believe that the high level of consistency that I have opted to include within the production is something that makes this promotional package one that really hits the target audience well, it is something that they will be able to recognise and relate to Olly Murs with, it represents my artist correctly in the costume design and the feel of the video really comes across as a happy and bubbly one, which again, is similar to Olly as a person, but throughout his class remains with the costume and colours used.

Evaluation #1

 In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaulation - Question #4

 How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3

Eval 3

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Olly Murs - What A Buzz (Premiere)

Finally the day has come, after just under 8 months of preparing, planning, researching, filming and editing, I have finally completed the production of my music video. This is something I have now got to evaluate upon, the production as a product, but also the way in which this production was completed and the way I worked, the different software and technologies I used amongst many other things. I have included the music video above for you to watch and I hope you enjoy it, thank you!

Rendering, Exporting and Burning Disc IC

Editing Day #2 IC

I now began editing for my second time, having made good progress during my first edit I feel I'm now in a good position to be adding some of the final details into my edit. I began by cutting down a lot of the footage and finding a lot of shots that can be used to fill up the gaps and can be used to add to the overall effect of the production.